The PlayMakerIQ Value Proposition
PlayMakerIQ delivers corporate learning and development resources as “Playbooks”: step-by-step guides optimized for mobile devices. A Playbook is not a static document, but a package of rich media assets. Users perceive Playbooks as step-by-step instructional guides, built as logical data cascades that demonstrate how to change a toner cartridge -- or a jet engine. Recipients can adjust the speed and flow of information, advancing through steps in full or partial audio-visual modes.
In the context of enterprise learning, the launch arena for PlayMakerIQ, Playbooks make process instruction and other forms of sensitive knowledge transfer more controllable, secure, and memorable. The proposition will expand into high-potential consumer markets, where existing books, articles, and electronic media will be remodeled as Playbooks. All implementations are aided by advances in machine learning and artificial intelligence, plus real-time searching to optimize content relevance.
The PlayMakerIQ system and business model are proprietary, but platform technology components are tried and proven, allaying risk and enabling great scalability. Deployed in the enterprise, the PlayMakerIQ platform reduces information transfer costs and boosts learning efficiency. It operates at a fraction of the cost and time demanded by competing solutions. These factors poise PlayMakerIQ to disrupt the rapidly growing mobile learning (“m-learning”) market.
The Artificial Intelligence Factor
Gartner identifies applied AI and advanced machine learning as one of 2017’s “Top Ten Strategic Technology Trends” with substantial disruptive potential. PlayMakerIQ embraces this near-future reality today. Enhanced by artificial intelligence, Playbooks are dynamic learning tools that leverage situational intelligence, user inputs, and real-time Internet and knowledgebase search action.
When AI works with an individual Playbook’s content, author and user profiles, and other information sources, the system processes “how-to” questions, presents newer and more helpful answers, and resolves data conflicts. Intelligent search functionality combs the relevant information ecosystem in real time to embed the most current information within the Playbook.
Gartner identifies applied AI and advanced machine learning as one of 2017’s “Top Ten Strategic Technology Trends” with substantial disruptive potential.